In Broadcaster, open up the Custom RTMP broadcast plugin. Next, you’ll need some live stream software for your PC, like XSplit Broadcaster. You’ll then be taken to a screen where you can see your server URL and stream key. If you have a shaky internet connection I wouldn’t enable the last item. If you want to enable sub-only mode and if you want your video to end when the stream stops. Click go live and enter details like Title, Topic, Cover Image/Thumbnail. If you have access, go into the TikTok app, either on your phone or the desktop app. There are no clear guidelines yet on how TikTok distributes access, but hopefully, it opens up to more users in the future. Firstly, you’ll need your custom RTMP info. While going live from the app can be easy, going live from your desktop requires a few more steps. So, at the time of writing, it really would be a great time to get on board and start not only creating content but streaming! Photo by Collabstr on Unsplash How can you stream to TikTok? This could be down to a huge demand with fewer content creators out there to serve these needs. Some have likened it to the early days of YouTube when there was a much higher chance your content would get served to people. It has also been noted that organic audience growth is currently much more open than on many other platforms. The growth TikTok has seen has been huge! As noted by Hootsuite, “Eight new users join TikTok every second, with an average of 650,000 new users joining daily.” They also noted that user retention is far higher than many of its competitors, meaning people are using the app for longer. TikTok is one of the fastest-growing social media sites around at the moment.

So, let’s discuss how and why you should be streaming to TikTok. While the content is currently still mostly focused on the short form TikTok is known for you will find more and more live streams among it. In fact, some accounts are able already able to go live but it’s still a limited feature. TikTok, the social media giant, is no doubt interested in live streaming.

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